“It’s not just about football. It’s about life. We teach our players how to succeed, not just on the field, but in every part of their lives.”
“Never forget, never give up, and never quit.”
Howard Finney III
Coach Finney, the visionary founder of the Montclair Cobras, is not just a coach—he’s a mentor, a leader, and a symbol of perseverance. In 1969, he saw a need in the Montclair community: a need for a program that would offer local youth not just an opportunity to play sports, but a chance to grow, thrive, and develop life skills that would carry them far beyond the field.
With a passion for football and an unwavering belief in the power of discipline and teamwork, Coach Finney laid the foundation for what would become one of the most successful youth programs in New Jersey. His approach was simple but powerful: teach athletes to be strong in body, mind, and character. The result? Generations of young people who have excelled not only in sports but in all aspects of their lives.
Under Coach Finney’s guidance, the Cobras became known for their hard-hitting football and competitive cheerleading, consistently dominating in local leagues and capturing numerous championships. But perhaps the most significant mark he left wasn’t on the scoreboard—it was on the players themselves. Coach Finney instilled in each athlete the values of respect, responsibility, teamwork, and leadership—principles that have shaped countless lives and careers.
Coach Finney’s influence extends far beyond the football field. Many of his former players credit him with teaching them lessons that still guide them today—whether as successful athletes, community leaders, or business professionals. His commitment to community involvement and youth development has made the Cobras more than just a football team; it’s a family.
While Coach Finney stepped down from coaching years ago, his legacy lives on in every player who proudly wears the blue and white. His vision, leadership, and dedication continue to inspire the Cobras today, and his name will forever be synonymous with excellence.
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